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WELL-BEING’S COLOURFUL TRUTHS
Studies of the impact colour can have on our moods, thoughts, and productivity have proven the effectiveness of informed colour choice when decorating interior spaces, such as homes and offices. However, for people living with a disability who may be sensitive to their internal surroundings, colour choice becomes even more poignant.
Mindful of the influence of colour on residents’ wellbeing, One Care, a Federally-accredited support services provider in metropolitan Adelaide, is transforming its visual identity as part of a complete refresh of its brand to reflect the significance to its residents of vibrant, colourful spaces set aside for the support of those who are neurodiverse or who are living with a physical disability.
Each of the colours making up a new One Care Support Services logo has been specially selected for its proven positive impact on the senses. All seven colours of the rainbow have been used to maximise the effect on those viewing it. Every hue in the new logo is supported by evidence of the subliminal impressions created in the human consciousness via the eyes.
It has been developed especially for use throughout the range of the facility’s operations. There are exciting plans to refresh the interior spaces of living and office accommodation using a variety of different hues purposefully chosen to evoke positive, emotive subconscious responses in people living and working within those spaces. It will eventually be incorporated into uniform design, stationery, and the company website.
Colour can change moods, reduce, or increase tensions, cause excitement, or have soothing effects on a tired person. It is also cultural. Different cultures experience colour in disparate ways.
Experts have identified a number of features of each of the seven most common colours. They are usually divided into two groups:
WARM COLOURS – Red, Yellow, Orange
COOL COLOURS – Blue, Green, Purple
The colours selected for the One Care Support Services logo and the reasoning behind each choice is as follows:
RED
is often associated with the bold, boisterous, and is full of energy. It can also be perceived as generating passion and excitement.
ORANGE
can be stimulating. It enhances food cravings and can spur brain activity. It can stimulate creativity, cheerfulness, and enthusiasm.
YELLOW
is a warming, happy colour representing health, happiness, and comfort. Travel websites like yellow for its association with Summer and sunshine.
GREEN
is nature’s own. It represents health, growth, and things natural or organic. Green is also associated with safety, relaxation, and durability.
BLUE
denotes reliability, trust, professionalism. It can convey confidence and stability which is why many large companies use it. It imbues a sense of honesty, and loyalty.
PINK
is a friendly colour. It can be a soothing and calming colour also used to convey nurturing, love and caring.
VIOLET
is associated with creativity, wisdom, sensitivity, spirituality. It can also be a calming colour.